The ELA Presents

2022 ELA

Global MARKETERS SUMMIT

(part of the ELA Global Membership Conference)

May 19-22, 2022

Global Marketers Summit - Full Conference Agenda

The ELA is thrilled to offer its first ever Global Marketers Summit at the 2022 ELA Global Membership Conference, May 19-22, in San Francisco, California. 


We have a fantastic line-up of outside speakers including eLegal Training, Automation Links, and Thrive Business Marketing.  For those that can not make it to San Francisco, we welcome you to join us virtually.


Sessions

Friday, May 20, 2022

Adopting a Client-Focused Approach to Cross Selling and Servicing


Friday, May 20, 2022, 8:30-9:15am Pacific - Twin Peaks North


Cross selling services and practice areas is one of the most popular ways to increase firm revenues and deepen client satisfaction and retention. But efforts to sell more services to existing clients often fails due to the presence of an adequate incumbent provider. In this session, we’ll examine a client-centered approach to cross- selling that uses ‘reverse client interviews’ to identify the leverage points that can unseat the incumbent provider and enable a more compelling approach based on the client’s business priorities, values, and unrecognized needs.

Presenter:


Eric Dewey

Principal -Group Dewey Consulting
Founder - eLegal Training, LLC

California

Tracking referrals, ROI & leveraging connections


Friday, May 20, 2022, 9:15-10:00am Pacific - Twin Peaks North


lf you want to get more visitors, leads, and customers without spending more on marketing - this session is for you! Brad Smith, CEO of Automation Links, will take a deep dive into creating highly targeted, effective landing pages that increase site views and form a relationship-first approach to your follow up. Learn how to increase your ROI without adding to your budget. We will focus on:


  • marketing funnels for tracking referrals on webinars, events and podcasts
  • using targeting landing pages for better ROI

Presenter:


Brad Smith

CEO
Automation Links

Florida

The Race for Relevance


Friday, May 20, 2022, 10:15-11:00am Pacific - Twin Peaks North


Competing in a crowded, hyper-competitive marketplace has only gotten tougher with the explosion of the internet, new technologies, digital platforms, and communications tools. How does one stay relevant, focused and make the best use of the right tools to stand out? In this fascinating yet practical presentation, Eric Dewey will take us through what other lawyers have done to build a brand that is relevant yet focused; innovative yet practical. He’ll show us the best tools, the best practices, and how to merge the tried-and-true strategies that grew this industry with the cutting-edge tools that will take our industry into the future.

Register Here!

Presenter:


Eric Dewey

Principal, Group Dewey Consulting
Founder, eLegal Training, LLC

California

SEO Optimization

Friday, May 20, 2022, 11:15-12:00pm Pacific - Twin Peaks North


The ELA is proud to partner with Thrive Business Marketing to offer a session focused on SEO optimization. We will present effective ways of analyzing your website, keeping SEO and ROI top of mind. Areas we will cover include:



  • The top 5 things to consider for SEO
  • Lesser known tips
  • An analysis of sample legal websites

Moderator:


Susan McQueen

Senior Business Development Manager

Miller Nash LLP

Washington

Presenter:


Scott Orth

Founder, Author

Thrive Business Marketing LLC

Oregon

What's Keeping You Up at Night? (Marketers Perspective)


Friday, May 20, 2022, 1:00-1:30pm Pacific - Twin Peaks North


Join us for a roundtable discussion of the biggest challenges our legal marketers are facing today. We welcome you to submit any questions in advance that you would like to discuss with the group. We will learn best practices from each other and hear how other marketers may be tackling the same challenges you have.

Facilitator:


Nicole Lougheed

Senior Marketing Manager

Roper Greyell

British Columbia