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The ELA Presents

2022 ELA

Global Membership Conference

May 19-22, 2022

Description

After a 2 year hiatus, we are delighted to have our first ELA in-person event!  Join us for the 2022 ELA Global Membership Conference, May 19-22, in San Francisco, California.  The focus for this year's event will be networking and there is no better back-drop for this than beautiful & eclectic San Francisco!  From our annual speed networking session, to our amazing presenters, to our trip to Napa Valley for our Gala dinner - there is no doubt this experience will top all others!


All lawyers and marketers from our ELA member firms are welcome to attend, and as always, we will have some special guests.  The ELA board is offering reduced fees for the second lawyer from an ELA law firm as well as any marketing/business development representatives that will be in attendance.


We have a fantastic line-up of outside speakers and authors this year including Amazon, Bank of the West, CCA, DraftKings, Flynn Restaurant Group, Forbes, Genentech, Globalization Partners, Global Tax Network, Levi Strauss, MAGNA, Netflix and TATA Consultancy Services Limited.  We are also thrilled to have Keith Sonderling, Deputy Commissioner of the US Equal Employment Opportunity Commission (EEOC) join us for this event!   


We hope to see you in San Francisco!  Register now!


Sessions

Thursday, May 19, 2022

Welcome + Opening Remarks

Thursday, May 19, 2022, 9:00-10:30am Pacific - Grand Ballroom

Join us for our kick-off session where our ELA leaders will review the conference agenda, provide highlights of recent ELA accomplishments, activities and projects, and introduce our newest members of the ELA. 

Steve Hirschfeld


Conference Co-Chair

President & CEO, ELA

Partner, Hirschfeld Kraemer

California

Jaclyn Kugell


Conference Co-Chair

Partner,

Morgan, Brown & Joy

Massachusetts

Peter Walts


Chief Operating Officer

ELA

Global


AI & Talent Management in the Workplace

Thursday, May 19, 2022, 11:00am-12:00pm Pacific - Grand Ballroom

In this keynote presentation of the ELA global conference, we have two knowledgeable presenters discussing the role of artificial intelligence in the workplace. In this broad ranging conversation, Commissioner Keith Sonderling of the United State Equal Employment Opportunity Commission and Renzo Parodi Guastavino, General Counsel and the Head of Legal at Tata Consultancy Services in Latin America, will discuss the various ways artificial intelligence now guides different aspects of talent management. The conversation will include discussions of:

  • The ways in which employers utilize the AI for talent management;
  • The potential benefits and pitfalls of such use;
  • The developing legal framework around the use of AI for talent management; and
  • The speakers’ views on the future of AI in the workplace.

Keith E. Sonderling


Deputy Commissioner

U.S. Equal Employment Opportunity Commission (EEOC)

United States

Renzo Parodi Guastavino


Associate General Counsel and

Head of Legal TCS LATAM

TATA Consultancy Services

Kate Nash


Shareholder

Tueth Keeney

Missouri - Eastern


Moderator


Attracting and retaining talent in the new world
Thursday, May 19, 2022, 1:30-2:30pm Pacific - Grand Ballroom

The past year has quickly shifted to an "employee" market.  In this session, in-house counsel and HR executives will talk about their creative strategies for recruiting and retaining talent.

Moderator:


Nicole Forbes

Deputy General Counsel

Globalization Partners


Speakers:


Lorna Borenstein, Grokker Inc., Ceo

Cori Davis, Genentech, Chief People Officer

Garrett Parks, Flynn Restaurant Group, Senior Employment Counsel

Anna Rothschild, DraftKings, Litigation & Employment Counsel


Speed Networking
Thursday, May 19, 2022, 3:15-4:30pm Pacific - Pacific Heights & Sea Cliff

Our speed networking sessions are always crowd pleasers!  This session affords you the opportunity to meet the most number of people in the shortest amount of time.  This year we are doubling the rooms (to cut down on noise) and doubling the fun!  We have a few ideas up our sleeve.  Join us to find out what all the fuss is about! 


Global Marketers Meeting
Thursday, May 19, 2022, 4:30-5:00pm Pacific - Sonoma

Join us for a presentation by the ELA global marketing ambassadors discussing the 2022 ELA global marketing strategy.


Next Gen Social: Peace, Love & Happiness
Thursday, May 19, 2022, 4:30-6:00pm Pacific - Sunset Court

Next Gens - stick around Immediately following our Speed Networking session for a social with your colleagues!  Next Gen only please!  Hippie/tie-dyed attire optional. 


Dine Arounds
Thursday, May 19, 2022, 7:30-10:30pm Pacific - Various Locations in San Francisco

Our ELA Dine Arounds are classically a highlight of the conference each year. Enjoy an evening out filled with delicious food and great company in the best restaurants throughout San Francisco!  ELA lawyers, marketers, guests and clients are invited!


Friday, May 20, 2022

Adopting a Client-Focused Approach to Cross Selling and Servicing


Friday, May 20, 2022, 8:30-9:15am Pacific


Cross selling services and practice areas is one of the most popular ways to increase firm revenues and deepen client satisfaction and retention. But efforts to sell more services to existing clients often fails due to the presence of an adequate incumbent provider. In this session, we’ll examine a client-centered approach to cross-selling that uses ‘reverse client interviews’ to identify the leverage points that can unseat the incumbent provider and enable a more compelling approach based on the client’s business priorities, values, and unrecognized needs.

Presenter:


Eric Dewey

Principal -Group Dewey Consulting
Founder - eLegal Training, LLC

California


Employment Law Issues Triggered by M&A Transactions


Friday, May 20, 2022, 9:00-10:00am Pacific - Grand Ballroom


Moderator:


Jaclyn Kugell

Partner
Morgan, Brown & Joy

Massachusetts


Speakers:


Hope Mehlman, Bank of the West, Executive Vice President, General Counsel and Corporate Secretary

Bart Selden, Taulia, General Counsel

Hans-Josef Vogel, ADVANT Beiten, Germany

Hans Jørgen Bender, Selmer, Partner, Norway

Scott Beightol, Michael Best & Friedrich LLP, Partner, Wisconsin




Tracking referrals, ROI & leveraging connections


Friday, May 20, 2022, 9:15-10:00am Pacific


lf you want to get more visitors, leads, and customers without spending more on marketing - this session is for you! Brad Smith from Automation Links will take a deep dive into creating highly targeted, effective landing pages that increase site views and form a relationship-first approach to your follow up. Learn how to increase your ROI without adding to your budget. We will focus on:


  • marketing funnels for tracking referrals on webinars, events and podcasts
  • using targeting landing pages for better ROI

Presenter:


Brad Smith

CEO
Automation Links

Florida


Concurrent Sessions: Part I
Friday, May 20, 2022, 10:15-11:00am Pacific - Various locations

Participants will select from the following roundtable topics.  Discussions will be lead by our ELA partners.

The Hybrid Workplace 

- Grand Ballroom

  • Remote work within & outside your jurisdiction
  • Employer of Record
  • Tax Implications of the cross-border worker

Gunster

Holly Goodman

Shareholder
Florida - Southern


Globalization Partners

Nicole Forbes, Deputy General Counsel
Global


Global Tax Network

Christopher Hall, Managing Director 

Global



Virtual Courtroom Technology

- Sea Cliff

  • Mock Virtual Jury Trial
  • Jury Consulting
  • Use of Technology
  • Impact on Lawyers

Day Pitney

Glenn Dowd

Partner

Connecticut

MAGNA

Kellie Janke

Senior Litigation Consultant

Global


The Race for Relevance

- Twin Peaks



Competing in a crowded, hyper-competitive marketplace has only gotten tougher with the explosion of the internet, new technologies, digital platforms, and communications tools. How does one stay relevant, focused and make the best use of the right tools to stand out? In this fascinating yet practical presentation, Eric Dewey will take us through what other lawyers have done to build a brand that is relevant yet focused; innovative yet practical. He’ll show us the best tools, the best practices, and how to merge the tried-and-true strategies that grew this industry with the cutting-edge tools that will take our industry into the future.


eLegal Training LLC

Eric Dewey

Founder, eLegal Training, LLC

Principal, Group Dewey Consulting

California


Concurrent Sessions: Part II
Friday, May 20, 2022, 11:15am-12:00pm Pacific - Grand Ballroom

Participants will select from the following roundtable topics.  Discussions will be lead by various ELA members who specialize in these areas.


Cannabis: Coming to a Jurisdiction Near You - Grand Ballroom


CCA

Manendra Bhugra - Moderator

Manager, Learning & development

USA & Canada

Speakers:

Adam Childers, Crowe & Dunlevy, Oklahoma
Greg Heywood, Roper Greyell, British Columbia
Enrique Radmilovich, Hughes & Hughes, Uruguay


Unionization Efforts in a Global Economy - Sea Cliff


McNees

Adam Santucci - Moderator

Partner

Pennsylvania - Eastern

Speakers:


Oscar Aitken, Carey, Chile

Louis DiLorenzo, Bond Schoeneck & King PLLC, New York - Upstate
Åsa Gotthardsson, Vinge, Sweden
Rikisuke Yamanaka, Partner, Ushijima & Partners - Japan


SEO Optimization


The ELA is proud to partner with Thrive Marketing to offer a session focused on SEO optimization. We will present effective ways of analyzing your website, keeping SEO and ROI top of mind. Areas we will cover include: the top 5 things to consider for SEO, lesser known tips and an analysis of sample legal websites.


Moderator:


Susan McQueen

Senior Business Development Manager

Miller Nash LLP

Washington


Presenter:


Scott Orth

Founder, Author

Thrive Business Marketing

Oregon


Downtown San Francisco (afternoon off)
Friday, May 20, 2022, 1:30-5:00pm Pacific
- Various Locations

All ELA lawyers & guests have an afternoon off to explore San Francisco!  We will provide all with an extensive list of things to do and places to see while in town.  For those interested in an organized group tour, we will have leaders to take you to local attractions.  Enjoy! 


ELA Global Reception
Friday, May 20, 2022, 5:30-7:00pm Pacific - Sunset Court

Join us for light hors d'oeuvres & your favorite beverage.  We will set aside dedicated rooms for global networking interactions.


Free Night Out!
Friday, May 20, 2022, 7:00-10:00pm Pacific - Various Locations

We are setting aside one evening when everyone can decide for themselves how they would like to celebrate a night out on the town.


Saturday, May 21, 2022

What's keeping you up at night?
Saturday, May 21, 2022, 9:00-10:15am Pacific - Grand Ballroom

Back by popular demand: this is a chance to hear from in-house counsel on their most vexing legal and organizational challenges. 

Moderator:


Henry Perlowski

Partner

Arnall Golden Gregory

Georgia


Speakers:


Nadia Bishop, Levi Strauss

Kelly Mandish, Netflix, Director of Global Employment Law

Hope Mehlman, Bank of the West, Executive Vice President, General Counsel and Corporate Secretary



Compliance, whistleblowing and a safe corporate culture
Saturday, May 21, 2022, 10:15-10:45am Pacific - Grand Ballroom

Allow your staff  to let you know that something is not okay – safely and efficiently - using specialized whistleblowing technology. Our partners at FaceUp will provide an overview of the benefits of implementing an internal whistleblowing channel through which employees can anonymously address any compliance or personal issues. The company can address and resolve these whilst ensuring the whistleblower's safety, maintaining company culture and resolving issues internally. Employees can provide honest feedback without the fear of reprimand and the company can prevent problems from becoming more serious and leading to a potential legal matter.

David Spunar

Co-founder & COO

FaceUp

Czech Republic


Click here for more information on our relationship with FaceUp.


Unlock the secrets of the Next Gen to build a strong, sustainable future
Saturday, May 21, 2022, 11:00-12:00pm Pacific - Grand Ballroom

Our panelists will present their experience of the ELA as a Next Gen member. We will talk about how their role as Next Gen has impacted their career and strengthened their firm’s relationships in the ELA. We will also take a look into leadership opportunities available and how the Next Gen program is paving the way to a strong, sustainable future for the ELA. 

Moderator:


Susan Spradley

Shareholder

GrayRobinson

Florida - North & Central


Speakers:


Rodrigo Fernández, Vouga Abogados, Paraguay

Robert Flemer, Kim & Chang, South Korea

Åsa Gotthardsson, Vinge, Sweden

Denise Greathouse, Michael Best LLP, Wisconsin



Closing Remarks
Saturday, May 21, 2022, 12:00pm Pacific - Grand Ballroom

Steve Hirschfeld


Conference Co-Chair

President & CEO, ELA

Partner Hirschfeld Kraemer

California

Jaclyn Kugell


Conference Co-Chair

Partner,

Morgan, Brown & Joy

Massachusetts


Grand Finale: Trip to Napa Valley, CA

Afternoon & Evening Offsite
Saturday, May 21, 2022, 1:00-11:30pm Pacific

Be sure to stay for the grand finale - the after party!  We are taking off from San Francisco and headed to Napa Valley.  We plan to stop off at various beautiful locations on the way to our final destination of Inglenook Winery, Napa Valley.  We have a lovely reception and exquisite dinner planned at Inglenook Winery, owned by Francis Ford Coppola.  Bring your guest and enjoy the best of California!  (All costs, including transportation to/from the Palace Hotel, are included in your conference fee.)


Dress is casual as we will be out all afternoon & evening!  No ties or high heels necessary.  Please dress appropriate for exploring & enjoying a lovely day & evening together.

Inglenook Winery
Saturday, May 21, 2022, 7:00-11:00pm Pacific

We have planned an opulent corporate gala at the gorgeous Inglenook Winery! We will kick-off the evening with a lovely outdoor reception (weather permitting) followed by private dinner upstairs at Inglenook.  Dessert & wine will be offered as we tour the Chateau's Barrel Rooms.  Join us for an amazing evening together!

Accommodations

Fees

Mandatory Vaccination Policy

To ensure the safety & health of all of our participants, the ELA is requiring all attendees to have proof of vaccination available*.


*If an exemption is necessary, a formal request for consideration must be submitted in writing to annualconference@ela.law and, if approved, special action will be required for attendance.     


Travel to the US

For those with questions regarding who can/can not enter the United States, click here for the answers to FAQs. Please submit your US VISA applications ASAP.  Some people have been experiencing delays.  If your VISA requires an invitation letter, please click here to fill out the request form.  You will need to fill out a request form for each person who will be accompanying you.  If you have any questions, please reach out to annualconference@ela.law.


Local Transportation

You should not drive in SF to get around; bad traffic, tough to park. Use Uber, Lyft, taxis, walking; bikes, scooters, and mass transit; they are the best way to get around. It’s a very small city...



Auxiliary Sessions: Optional Activities  & Tours

Optional Tour

May 18 2022

Time TBC: Late Day

more to come...

Wake Up & Get Physical!

May 19-21, 2022,

various time between 6:30-8:00am Pacific

  • Yoga
  • Meditation
  • Run/Walking
  • Cycle class

Event Resources

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