2023 North America MARKETERS SUMMIT
Denver, Colorado
Wednesday-Friday, May 17-19, 2023
The ELA Global Marketing Team is excited to partner with LMA Denver and Holland & Hart (Colorado) to offer specialized programming for our NA ELA Marketers and Business Development Representatives at the upcoming North America Regional Meeting in Denver, Colorado. Please see the tentative agenda below.
We are pleased to announce that Lindsay Vendegnia, Chair, Denver Local Steering Committee, is collaborating with the ELA to discuss several current marketing trends on Thursday, 18 May 2023, as part of our overall marketing program. We will break-out into small working groups for lunch with both ELA Marketers and local members of the LMA to discuss:
- Roles within Marketing/Business Development (Career Trajectory)
- Current Trends in Legal Marketing (AI, Tech, Webinars, Events, etc.)
- Current Trends in Legal (what practice areas are on the uptick – meta class actions/chatbot, etc.)
- Resources for Legal Marketing (newsletters, podcasts, thought leadership, etc.)
Each table will be concentrated on a specific marketing topic and then we will have a recap & discussion.
This conference is complimentary for Marketers from ELA firms (Local LMA members will have a fee to attend).
PLEASE NOTE: One lucky attendee of the NA Marketers Meeting will have their conference fee waived for the 2023 ELA Annual Global Membership Conference in Vienna, Austria , Oct 12-14, 2023!
Tentative schedule:
MARKETERS-ONLY SESSIONS:
May 17 - Wednesday
7:00pm - Optional Dinner for Marketers/BD Representatives (additional cost will apply)
May 18 - Thursday (morning) - Holland & Hart
8:30am – Marketers Arrive/Mingle at Holland & Hart
- light continental breakfast/coffee/water
9-9:30 – ELA Welcome & Overview
9:30-9:45 - NA Ambassadors: Goals/strategies for 2023-2024
9:45-11:00 ELA Marketing Meeting
- Unique challenges: Boutique Firms, Full Services Firms, Solo marketers
- Success stories/Horror stories
- Practice Plans
- Coaching
11-11:30 Break, Arrival & Mingle Denver LMA Members
11:30 – 11:45am Welcome LMA Members
11:45-12:30pm Networking Lunch/Breakout Discussions (see topics above)
12:30 – 1:00pm Roundtable Discussion & Conclusion
1:15pm – ELA Marketers to Main
Event
MAIN NA REGIONAL MEETING SESSIONS:
May 18 - Thursday (afternoon) - Holland & Hart
01:00 – 01:30 Arrival/Mingle/Networking
01:30 – 01:45 Welcome Remarks & Announcements
01:45 – 02:45 Firm Best Practices / Challenges (Break-Out Session)
02:45 – 03:15 Break / Return to Main Session
03:15 - 04:00 Report Outs: Firm Best Practices
04:00 - 05:00 Success Stories & Business Opportunities
06:30 - 09:30
Dinner at French 75 (restaurant buy-out)
May 19 - Friday (morning) - Holland & Hart
08:00 - Special Breakfast Session: Lawyers Making Rain by Elise Holtzman
-focused on BD for women lawyers (but appropriate for all)
- light continental breakfast will be served
09:00 - 10:30 Opportunities for Referrals - Marketing & Business Development (Break Out)
10:30 - 11:00 Break & Light Snacks
11:00 - 11:45 Report Outs: Opportunities for Referrals - Marketing & Business Development
11:45 - 12:00 Closing Remarks & Adjournment
12:00 - 05:00 Optional Afternoon Activities (additional cost)
07:00 - 09:00
Optional Dinner
(additional cost)
Location:
Holland & Hart
C555 17th Street
Suite 3200
Denver, CO 80202
(303) 295-8000
Accommodations:
The ELA has contracted rates at the Grand Hyatt Denver, which is connected to the Holland & Hart Building. Please note that rooms are limited and available on a first-come, first-served basis. Once the initial room block has been exhausted, price and availability may differ based on availability.
Please use this link to book your accommodations as soon as possible!
ELA NA Member Dinner, Thursday, May 18, 2023:
The ELA welcomes all North America members to join us for dinner on Thursday evening, May 18 from 6:30-9:30pm, at French 75, an American eatery steeped in French cooking technique. French 75 is within walking distance of Holland & Hart and the Grand Hyatt Denver (see map in the "Location" section).
717 17th Street, Suite B
Denver, Colorado 80202
french75denver.com
Optional Activities:
Thank you to the Holland & Hart events team for pulling together a list of optional activities in Denver during your stay! When you RSVP below, please let us know which of these optional activities you have an interest in participating in. The ELA is happy to assist in coordinating small group activities.
The ELA is happy to make arrangements for the following activities, depending on interest and availability:
- Denver Craft Beer Tour, 2.5 hours
- Downtown Denver Food Tour, 3 hours
- Rocky Mountain Escape (Easy Hike Tour), 4 hours, 1-5pm
- Denver Whiskey & History Tour 3pm, 3 hours
- Round of Golf at local country club - location & cost TBD
- Top Golf ($TBD)
- Evening Twilight Ghost Tour 2 hours
For questions about the event, please reach out to the ELA events team at events@ela.law.